Sterling Studio plays host to The Fragrance Shop’s first hybrid National Conference

1 National Conference | 10 venues | 3 Countries | 14 remote presenters | 270 delegates

For several years we have been supporting The Fragrance Shop with our technical production services to bring their annual National Conference to life. However, with the current climate continuing to put large scale live events on hold, this unfortunately meant for The Fragrance Shop that their 2020 annual conference was unable to go ahead in its previous form. Yet despite these road blocks, now more than ever they didn’t want to forgo the opportunity to connect and engage with their staff, and so decided to upgrade from the likes of Zoom to Sterling Studio to ensure their conference could still go ahead. In past years, their National Conference has brought together over 300 delegates, speakers, and guests from across the country and beyond, and so the brief was to devise a solution that would replicate the event, whilst remaining within government guidelines. With a packed programme, it was important that all key aspects of the conference were seamlessly woven together and streamed throughout the day to simulate that of the live event. This included The Fragrance Shop Awards, speakers from the leading brands in fragrance, and training.

After several weeks of planning, refining, and pre-recording training content, the big day finally arrived and live from Sterling Studio we provided full technical Production Management throughout. The conference took place via a live broadcast and was streamed via a two-way video link to 9 cinemas across the country. Each cinema hosted an audience of 30 socially distanced delegates to align with government guidelines; and was equipped with a live streaming kit including professional camera and audio operated by a dedicated Sterling technician. The 270 delegates were entertained, educated, and inspired whilst also having the ability to interact with both the remote presenters and presenters in the studio. Each component of the Conference programme was seamlessly woven together and streamed out to the cinema audiences, with The Fragrance Shop awards being a big highlight of the day as winners were captured live onscreen across the country as they received their award. Content was also recorded in the Studio to be used at a later date as part of a wider training programme.

Overall, the National Conference was a resounding success, and was proof that whilst the current climate is putting live events on hold, conferences can still go ahead and businesses can still continue to deliver a key message, engage with their staff and bring teams together during such uncertain times.

“The delegates and brand partners were totally blown away by the event and a big thanks goes to Sterling Event Group for helping deliver this prestigious event during these difficult times and in such a professional and passionate manner. Truly outstanding!”

Make sure to check out the conference highlights below!

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