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The Fragrance Shop’s National Conference

The first hybrid National Conference

For several years we have been supporting The Fragrance Shop with our technical production services to bring their annual National Conference to life. However, with the current climate continuing to put large scale live events on hold, this unfortunately meant for The Fragrance Shop that their 2020 annual conference was unable to go ahead in its previous form. Yet despite these road blocks, now more than ever they didn’t want to forgo the opportunity to connect and engage with their staff, and so decided to upgrade from the likes of Zoom to Sterling Studio to ensure their conference could still go ahead. In past years, their National Conference has brought together over 300 delegates, speakers, and guests from across the country and beyond, and so the brief was to devise a solution that would replicate the event, whilst remaining within government guidelines. With a packed programme, it was important that all key aspects of the conference were seamlessly woven together and streamed throughout the day to simulate that of the live event. This included The Fragrance Shop Awards, speakers from the leading brands in fragrance, and training.

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